Sans Normal Nymir 13 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Laro' by Larin Type Co, 'Modica' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, friendly, sporty, retro, playful, impact, attention, approachability, modernity, rounded, geometric, blocky, compact, soft corners.
A heavy, geometric sans with broad proportions and smoothly rounded curves. Strokes are uniformly thick with minimal modulation, producing a dense, high-impact texture. Counters are compact—especially in round letters like O and e—while terminals tend to be clean and squared-off, keeping edges crisp despite the overall softness. The lowercase is large relative to capitals, with simple, single-storey forms and sturdy joins that hold up well at display sizes.
Best suited to headlines, posters, and short-to-medium display copy where strong presence is needed. It can work well for branding, packaging, and signage that benefits from a friendly, athletic feel and clear, simplified letterforms.
The overall tone is bold and approachable, combining a sporty, poster-like confidence with a friendly, slightly retro warmth. Its rounded geometry and compact counters give it a playful, attention-grabbing voice that reads as energetic rather than formal.
The design appears intended to deliver maximum impact with a clean geometric structure, prioritizing boldness and legibility in display contexts while maintaining an inviting, contemporary character.
The numerals and caps share the same strong, simplified construction, creating consistent color across mixed text. Spacing and letterfit appear geared toward headline settings, where the dense shapes read as intentional mass and presence.