Serif Normal Borul 9 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, friendly, retro, folksy, playful, hearty, approachability, nostalgia, display impact, warmth, bracketed serifs, soft terminals, rounded corners, bulbous, compact counters.
This typeface is a heavy, soft-edged serif with pronounced, bracketed serifs and generously rounded corners throughout. Strokes are thick and steady with only modest modulation, creating a sturdy texture and dark color in text. Counters are compact and the joins and terminals tend to swell slightly, giving letters a sculpted, almost rubber-stamp solidity. The lowercase shows a single-storey "a" and "g" and overall wide, comfortable proportions that keep shapes open despite the weight.
Best suited to headlines and short-to-medium display text where its dense color and rounded serifs can read as confident and personable. It works well for packaging, branding, and editorial cover treatments that want a retro or handcrafted impression. For long passages, it will be most effective at comfortable sizes with ample line spacing to offset the weight and tight counters.
The overall tone is warm and approachable, with a distinctly vintage, poster-like friendliness. Its rounded serifs and bulbous curves suggest a nostalgic, hand-set feel rather than sharp formality, making the voice feel cheerful and informal while still rooted in traditional serif structure.
The design appears intended to blend conventional serif foundations with softened, inflated details to create a bold, inviting display serif. It prioritizes impact and charm over sharp precision, aiming for a nostalgic, approachable personality that remains clearly typographic and structured.
In the sample text, the heavy weight produces strong emphasis and a slightly bouncy rhythm, helped by the soft curves and uneven-looking internal whitespace. Numerals share the same rounded, sturdy construction, supporting cohesive display use where a dense typographic color is desirable.