Script Abloh 7 is a light, very narrow, high contrast, upright, very short x-height font.
Keywords: branding, packaging, invitations, headlines, quotes, elegant, airy, whimsical, romantic, handmade, handwritten elegance, decorative caps, personal warmth, display impact, looping, flourished, monoline feel, delicate, calligraphic.
A delicate, handwritten script with tall ascenders and compact lowercase forms, built from slender strokes and pronounced looped terminals. Letterforms alternate between smooth, rounded curves and occasional sharp turns, creating a lively rhythm. The texture is open and airy, with generous internal counters and frequent entry/exit strokes that suggest cursive movement even when characters are not fully connected. Capitals are larger and more decorative, featuring extended swashes and varied stroke endings that add visual sparkle.
Best suited for display use such as logos, boutique branding, packaging labels, invitations, greeting cards, and short headline or quote settings. It can also work for social graphics and cover treatments where the looping capitals and handwritten rhythm can be showcased at larger sizes.
The overall tone feels refined yet playful—like neat penmanship with a touch of flourish. Its light, looping forms read as friendly and romantic, with an informal handcrafted charm rather than strict formality. The effect is expressive and slightly whimsical, suited to designs that want personality without heavy weight.
Designed to emulate graceful cursive handwriting with decorative capitals and looping terminals, prioritizing charm and expressiveness over utilitarian neutrality. The compact lowercase and tall vertical proportions aim to create an elegant, vertical cadence that feels personal and crafted.
Spacing appears intentionally loose to preserve clarity around the loops and long ascenders, and the digit set matches the same handwritten logic with simple, elegant curves. The distinct, stylized capitals stand out strongly, making initial letters and short display phrases particularly eye-catching.