Solid Esri 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP; 'Gotham' by Hoefler & Co.; 'Amsi Pro' and 'Amsi Pro AKS' by Stawix; and 'Brilk', 'Calps', and 'Calps Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, chunky, retro, friendly, whimsical, visual impact, playful branding, novelty display, retro flavor, cartoon tone, rounded, soft corners, blobby, cartoonish, compact.
A heavy, rounded display face with soft, inflated silhouettes and compact, simplified letterforms. Strokes are thick and largely monoline, with corners consistently softened into blunt curves and terminals that feel molded rather than drawn with a pen. Many counters are reduced or collapsed, creating solid interior masses in letters that would normally have open bowls; this produces a dense texture and a strong, poster-like presence. Proportions are slightly irregular across characters, giving an intentionally uneven rhythm and a hand-shaped, cutout feel in text settings.
Best suited to short, high-impact applications such as headlines, posters, logo wordmarks, product packaging, and playful promotional graphics. It can work well for children’s or entertainment-oriented branding where bold shapes and a friendly voice are more important than fine interior detail.
The overall tone is jovial and approachable, leaning into a cartoon-like, toybox sensibility. Its exaggerated weight and closed interiors make it feel loud and comedic, with a retro novelty energy that reads as fun rather than formal.
The design appears intended to maximize visual punch through thick, rounded shapes and simplified interiors, creating a distinctive novelty look that stays recognizable at a glance. Its irregular rhythm and softened geometry suggest a deliberate move away from strict typographic precision toward a more characterful, molded display style.
The dense ink coverage and collapsed openings increase impact but also reduce inner detail, especially in smaller sizes. In longer lines the texture becomes very dark and continuous, so spacing and size will strongly influence legibility and the perceived “blob” effect.