Cursive Segum 2 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: packaging, branding, social posts, posters, invitations, friendly, playful, casual, approachable, lively, handmade feel, friendly voice, modern script, casual display, brushy, rounded, bouncy, looping, monoline-like.
A casual cursive with a brush-pen feel, featuring rounded terminals, soft curves, and a buoyant baseline rhythm. Strokes read as mostly even with subtle thick–thin modulation, and counters are open and generously rounded for clear forms. Letter shapes lean toward compact, narrow proportions with lively joins and occasional looped constructions, creating a continuous handwritten flow while still keeping individual characters distinct.
Best suited for short-to-medium text where an informal, human voice is desired—such as packaging, café or boutique branding, social media graphics, invitations, greeting cards, and headline-style poster work. It also works well for pull quotes or highlighted phrases where the script character can carry the message.
The tone is warm and personable, like confident note-taking or a friendly marker signature. Its springy curves and looped joins add a lighthearted, informal energy that feels conversational rather than formal or technical.
The design appears intended to capture an easy, contemporary cursive look with brush-like warmth and reliable readability, balancing expressive loops and joins with consistent, repeatable letterforms for everyday display use.
Capitals are expressive and simplified, pairing well with the more connected lowercase. The numeral set follows the same handwritten logic with rounded shapes and consistent stroke endings, keeping the overall texture cohesive in mixed text.