Sans Normal Arlat 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype and 'Hidone' by RantauType (names referenced only for comparison).
Keywords: ui text, brand systems, signage, presentations, packaging, neutral, modern, clean, friendly, straightforward, versatility, clarity, modernity, system consistency, geometric, monoline, open counters, smooth curves, crisp terminals.
A clean, geometric sans with largely circular bowls and smooth, continuous curves paired with simple straight stems. Stroke weight is even throughout, with crisp, mostly vertical/horizontal terminals and minimal modulation. Proportions feel balanced and slightly generous in the round letters, while uppercase forms maintain a clear, structured rhythm and lowercase shapes stay compact and readable. Counters are open and shapes are uncluttered, producing an overall crisp, even texture in text.
This font works well for interface copy, product labels, and general brand systems where clarity and a modern, neutral tone are desired. Its clean geometry and open counters also suit signage and presentation typography, and it holds up well in larger headline settings where round forms can read as contemporary and approachable.
The tone is contemporary and matter-of-fact, with a friendly neutrality that avoids overt personality. Its rounded construction softens the feel without becoming playful, keeping the voice practical and dependable for everyday communication.
The design appears intended as a versatile, geometry-led sans for broad everyday use, emphasizing clarity, consistency, and a modern, unobtrusive presence across both display lines and longer text.
Round characters like C, G, O, and Q lean toward true geometric forms, while the figures are simple and legible with clean curves and straightforward joins. In paragraph settings the spacing appears even, yielding a calm, consistent color suitable for continuous reading at larger UI and display sizes.