Sans Normal Sunav 7 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: branding, headlines, editorial, ui text, packaging, clean, contemporary, friendly, neutral, versatility, legibility, modern clarity, approachability, neutral voice, rounded, open apertures, humanist, soft terminals, balanced.
A clean, rounded sans with gently tapered strokes and soft, subtly flared terminals that keep forms smooth rather than mechanical. Curves are generously drawn and bowls stay open, with clear counters and even, steady rhythm across words. Uppercase shapes feel broad and calm, while lowercase forms are compact with a relatively modest x-height and straightforward construction. Numerals are simple and readable, matching the letterforms with consistent stroke behavior and rounded joins.
This font works well for branding and identity systems that need a modern, friendly voice, as well as headlines and subheads where its rounded construction stays clear at larger sizes. It also suits editorial layouts and UI text, where the open counters and steady rhythm help maintain legibility in continuous reading.
The overall tone is contemporary and approachable, balancing neutrality with a mild warmth from its softened terminals and rounded geometry. It reads as modern and clear without feeling austere, making it suitable for communication that wants to feel confident but not overly formal.
The design intention appears to be a versatile, contemporary sans that remains highly readable while adding a subtle softness through rounded forms and gentle terminal shaping. It aims for broad usability across display and text contexts without leaning into overt geometric rigidity or strong stylistic quirks.
Spacing appears comfortable and slightly open, supporting clarity in longer lines of text. The design keeps decoration to a minimum, relying on proportion, open counters, and smooth curvature for character.