Slab Square Rehu 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Beau's Varsity' by Beau Williamson; 'Brusko' by Flawlessandco; 'Athletico', 'Athletico Clean', and 'Collegium' by GRIN3 (Nowak); and 'Drunk College' by Woodcutter (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, industrial, poster, western, retro, athletic, impact, ruggedness, vintage display, brand presence, signage clarity, blocky, square-cut, sturdy, compact, ink-trap-like.
A heavy, block-constructed slab serif with square-ended terminals and a compact, engineered silhouette. Strokes are thick and even, with small rectangular notches and chamfer-like cuts that create crisp joins and a slightly stenciled, ink-trap-adjacent texture. Curves (as in C, O, S) are squarish and tightly radiused, while counters tend to be compact, giving the face a dense, impactful rhythm. The lowercase follows the same modular logic with short ascenders/descenders and sturdy, slabby feet, and the numerals are bold, simple, and built for clarity at display sizes.
Best suited to bold headlines, posters, labels, and packaging where strong, square-cut letterforms help content stand out. It also fits sports branding and signage applications that benefit from a sturdy, high-impact voice, especially at medium to large sizes.
The overall tone is tough and utilitarian, with a vintage American flavor that can read as western, athletic, or industrial depending on context. Its square cuts and dense color project confidence and authority, leaning toward headline energy rather than subtlety.
The letterforms appear designed to deliver maximum presence with a rugged, modular slab-serif build and a deliberately squared-off geometry. The consistent corner cuts and compact counters suggest an intention to evoke vintage display typography while maintaining strong legibility in big, attention-grabbing settings.
The design’s repeated right-angle cuts and small interior corner reliefs create a consistent, machined pattern across caps, lowercase, and figures. Wide slabs and compact apertures can cause darker spots in dense text, reinforcing its display-first character.