Sans Normal Efmag 3 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Futura' and 'Futura Paneuropean' by Linotype (names referenced only for comparison).
Keywords: ui labels, branding, editorial, presentations, posters, clean, modern, technical, efficient, neutral, oblique emphasis, clarity, neutrality, modern utility, oblique, geometric, monoline, open apertures, rounded terminals.
This is an oblique sans with a clean, monoline construction and a predominantly geometric skeleton. Curves are smooth and circular, while straights stay crisp, producing a steady rhythm across the alphabet. Uppercase forms are straightforward and open, with a round O and C and a simple, unadorned G. Lowercase follows the same restrained logic, with compact proportions, single-storey shapes where expected, and a neat, utilitarian texture in words. Figures are simple and clear, matching the letterforms in stroke weight and overall width behavior.
It suits interface labels, dashboards, and product typography where a clean oblique emphasis is needed without switching to a different style family. It also works well for contemporary branding, headings, and short editorial blocks, and can add a subtle sense of speed or direction in posters and slide decks.
The overall tone is modern and matter-of-fact, with a slight sense of motion from the slant. It reads as practical and contemporary rather than expressive, lending a quiet, engineered feel that stays out of the way of the content.
The design intention appears to be a straightforward, contemporary oblique sans that provides emphasis through slant while keeping shapes geometric and highly regular. It prioritizes clarity and consistency in running text and headings, with a restrained, utilitarian character.
The slant is consistent across capitals, lowercase, and numerals, giving continuous forward movement without introducing calligraphic stress. Spacing appears even in text, and the rounded forms help maintain legibility in longer lines while keeping the voice minimal.