Sans Normal Sariv 2 is a bold, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, signage, packaging, branding, industrial, retro, condensed, pragmatic, punchy, space-saving, high impact, functional clarity, signage tone, tall, squared, monoline, compact, sturdy.
A tall, compact sans with uniform stroke weight and tightly compressed proportions. Curves are simplified into rounded-rectangle forms, giving bowls and counters a slightly squared, mechanical feel. Terminals read mostly flat and clean, with minimal modulation and a steady vertical rhythm that keeps words dense and cohesive. Numerals and capitals share the same narrow, upright stance, producing a firm, space-efficient texture in lines of text.
This font is well suited to headlines and short bursts of copy where space is tight and impact is needed, such as posters, signage, and packaging fronts. It can also work for bold branding elements, labels, and UI headings where a condensed, industrial voice helps establish hierarchy without using extra width.
The overall tone feels utilitarian and industrial, with a subtle retro signage flavor. Its compressed build and squared curves create an assertive, no-nonsense voice that reads as functional and modern, while still nodding to mid-century display typography.
The likely intention is to deliver a space-saving display sans that stays highly legible while projecting a robust, engineered character. The squared-round geometry and steady stroke treatment suggest a focus on clarity, density, and a clean, modern tone for attention-grabbing text.
The design maintains consistent width discipline across the set, with compact apertures and counters that emphasize a dark, continuous typographic color. The rounded-square construction is especially noticeable in letters with bowls and in the figures, reinforcing a technical, engineered impression.