Serif Normal Lerim 5 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logotypes, signage, playful, western, vintage, circus, decorative, novelty serif, showbill styling, vintage signage, attention grabbing, decorative texture, bifurcated serifs, bracketed serifs, ball terminals, stencil details, cutout counters.
A heavy, decorative serif with broad proportions and strongly bracketed, bifurcated serifs. Strokes are sturdy with modest modulation, and many letters feature distinctive teardrop/round cutouts that read like inline punctures inside bowls and near joins. Counters are generally generous and open, while terminals often swell into rounded notches or ball-like forms, creating a carved, poster-like texture. The overall rhythm is lively and slightly irregular in detail, with a clear, upright structure and emphatic caps and numerals designed to stand out at display sizes.
Best suited to display applications such as posters, event titles, storefront-style signage, and packaging where its ornamental counters and bold serifs can be appreciated. It can also work for short logotype-style wordmarks or chapter openers, but is less appropriate for long-form reading where the internal cutouts may add visual noise.
The font projects a spirited, showbill energy—part Old West signage, part carnival poster, with a friendly, cheeky tone created by the dot-cutouts and chunky serifs. Its ornamental “punched” detailing adds a handcrafted, theatrical feel that reads as nostalgic and attention-grabbing rather than formal.
The design appears intended to reinterpret a conventional serif foundation with novelty, showcard-inspired detailing—adding punched cutouts and embellished terminals to produce a distinctive, high-impact display voice that evokes vintage signage traditions.
In continuous text the internal cutouts create strong patterning that can dominate the page, especially at smaller sizes or tight spacing. The most successful impressions come from letting the wide letters breathe, where the decorative counters and split serifs can register clearly.