Sans Normal Dogon 15 is a light, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, signage, ui, modern, clean, friendly, airy, minimal, clarity, modernity, approachability, systematic, rounded, geometric, open, monoline, spacious.
A rounded, geometric sans with monoline strokes and generous internal counters. Curves are built from smooth ellipses with softly flattened terminals, while joins stay crisp and controlled, giving the design a tidy, engineered rhythm. Proportions favor broad rounds and a high lowercase structure, with wide apertures in letters like c, e, and s and simple, uncluttered forms throughout. Numerals follow the same open, circular construction, keeping the set visually consistent in both grid and text settings.
Well-suited for headlines, short paragraphs, and branding systems where a broad, open look is desirable. The clean construction and generous counters make it a strong choice for signage and interface labels at medium-to-large sizes, as well as editorial display settings that benefit from a contemporary geometric voice.
The overall tone is contemporary and approachable, balancing a precise, technical cleanliness with soft curvature. Its spacious shapes and restrained detailing create a calm, straightforward voice that feels modern without becoming sterile.
The design appears intended to deliver a modern geometric sans that reads as open and friendly while maintaining a controlled, systematic build. Its smooth curves, consistent stroke behavior, and simplified details suggest a focus on clarity and visual cohesion across letters and numbers.
In text, the wide letterforms and open bowls create a relaxed texture with noticeable horizontal flow. The rounded terminals and circular O/Q family reinforce a cohesive geometric theme, while the simplified diagonals and straight strokes keep headlines looking crisp and orderly.