Sans Normal Jurij 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Epoca Classic' by Hoftype and '19-PRA' by ILOTT-TYPE (names referenced only for comparison).
Keywords: branding, headlines, posters, sports, advertising, dynamic, modern, confident, sporty, efficient, emphasis, modernity, momentum, clarity, display appeal, oblique, clean, geometric, crisp, open.
A slanted sans with clean, largely geometric construction and smooth, continuous curves. Strokes are firm and even, with clear counters and fairly open apertures that keep forms readable in motion. Terminals are mostly blunt and straightforward, and the numerals follow the same crisp, modern rhythm with consistent oval rounding and steady proportions. Overall spacing feels balanced for an italic style, with a slightly forward-leaning texture and a cohesive, streamlined silhouette across uppercase, lowercase, and figures.
Well-suited to branding systems, promotional materials, and headline settings where a modern italic voice is needed. It can also work for short-to-medium passages such as pull quotes, packaging copy, or UI highlights where emphasis and quick scanning matter more than a neutral text tone.
The forward slant and crisp geometry create a sense of momentum and decisiveness. It reads as contemporary and pragmatic rather than decorative, with a tone that suggests speed, clarity, and confident emphasis.
The design appears intended as an energetic italic sans for contemporary communication, emphasizing speed and clarity through clean curves, decisive terminals, and consistent rhythm across letters and numerals.
Uppercase forms stay simple and direct, while lowercase shapes maintain clarity through open counters and restrained detailing. The oblique angle is prominent enough to signal emphasis, yet controlled so the text block remains orderly in longer passages.