Serif Flared Umbu 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: book text, editorial, magazines, publishing, branding, classic, bookish, refined, traditional, literary, text readability, classic tone, editorial utility, humanist warmth, oldstyle, bracketed, flared terminals, calligraphic, warm.
A text-oriented serif with gently flared stroke endings and bracketed serifs that create a soft, slightly calligraphic rhythm. Curves are broad and open, with moderate proportions and steady color across lines of text. Stems show subtle widening toward terminals, and the joins and shoulders read smooth rather than sharply mechanical. Lowercase forms are conventional and highly legible, with round counters and a restrained, editorial texture that stays calm at paragraph sizes.
Well-suited to book typography and long-form editorial layouts where a steady, classic serif texture is desired. It also works for magazine headings, institutional communication, and brand identities that want heritage cues without heavy contrast. In larger sizes, the flared terminals and brackets provide tasteful character for titles and pull quotes.
The overall tone is traditional and literary, with a warm, cultivated feel rather than a strictly formal one. It suggests classic reading matter—measured, trustworthy, and slightly elegant—without becoming ornate. The flared endings add a humanist softness that feels inviting and established.
The design appears intended as a versatile, readable serif that bridges traditional book typography with subtle flared, humanist detailing. Its measured proportions and controlled stroke behavior aim to keep paragraphs comfortable while adding a gentle, crafted signature at larger sizes.
The italic is not shown; the sample demonstrates a consistent roman voice with clear differentiation between similar shapes (e.g., I/l and 0/9). Numerals appear lining and blend comfortably with uppercase in display-like settings while still feeling suited to text. Spacing looks balanced, supporting a smooth reading flow in longer passages.