Serif Normal Gubis 9 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: book text, editorial, magazines, literary quotes, packaging, literary, classic, warm, refined, traditional, text emphasis, editorial elegance, classic readability, traditional tone, bracketed, calligraphic, wedge serif, sheared, lively.
This is an italic serif with a consistent rightward slant and a smooth, calligraphic stroke flow. Serifs are small and bracketed, often resolving into subtle wedge-like terminals that keep the outlines crisp without feeling sharp. Curves are generously rounded and slightly inflated, while joins and tapering introduce a gentle thick–thin rhythm that stays even across the alphabet and numerals. Proportions are fairly traditional, with moderate extenders and open counters that maintain clarity in continuous text.
It suits long-form reading and editorial layouts where an italic voice is needed for emphasis, introductions, or pull quotes. The controlled contrast and open shapes also make it a good fit for cultured branding applications—such as labels or packaging—where a traditional, refined tone is desired without sacrificing legibility.
The overall tone is bookish and cultivated, evoking editorial typography and classical printing. Its italic energy reads expressive rather than flashy, lending a sense of warmth and human presence while still feeling composed and formal. The combination of slant, soft bracketing, and restrained contrast gives it a confident, literary voice.
The design appears intended as a conventional text serif italic with a humanist, calligraphy-informed construction. It aims to deliver a readable, elegant companion style that adds emphasis and nuance while remaining stylistically conservative and suited to sustained typography.
Letterforms show careful modulation at terminals and in curved strokes, producing a lively baseline rhythm in text. The numerals follow the same italic construction, with rounded shapes and tapered endings that integrate cleanly with surrounding letters.