Script Irluj 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: packaging, social media, greeting cards, headlines, logos, friendly, playful, nostalgic, casual, charming, handwritten charm, approachability, brand personality, casual elegance, brushy, looped, rounded, bouncy, informal.
A lively, right-leaning script with rounded forms, soft terminals, and a brush-pen feel. Strokes show gentle swelling and tapering, creating moderate contrast and a rhythmic, bouncy baseline. Letterforms feature generous loops and curved entry/exit strokes; connections appear fluid in lowercase with occasional lifted joins that keep the texture airy. Caps are decorative yet compact, with prominent curls and simplified structure to stay readable at display sizes.
Well-suited for short display text where personality is the priority: product packaging, café or boutique branding, invitations and greeting cards, and promotional headlines. It also works nicely for social posts, quotes, and small logo wordmarks where the looping script can be a recognizable signature.
The overall tone is warm and personable, with a handmade charm that feels upbeat and approachable. Its looping strokes and buoyant rhythm suggest a lighthearted, crafty sensibility rather than a formal calligraphic one.
The design appears intended to mimic quick, confident brush handwriting while maintaining enough consistency for repeated, branded use. Its narrow, looping construction aims to deliver a cheerful script voice that remains legible in titles and punchy phrases.
Spacing is relatively tight and the forms are tall and narrow, producing a dense, energetic word shape. Numerals match the script character, using rounded curves and slight modulation that keeps them consistent with the alphabet.