Slab Contrasted Pyru 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Vigor DT' by DTP Types, 'FF Unit Slab' by FontFont, 'Breakers Slab' by Kostic, 'Dobra Slab' by Monotype, 'Fenomen Slab' by Signature Type Foundry, and 'Palo Slab' by TypeUnion (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, rugged, playful, retro, bold, display impact, vintage flavor, signage clarity, brand character, blocky, chunky, bracketed, ball terminals, ink-trap.
A heavy, blocky slab serif with compact proportions and pronounced, rectangular serifs. The design emphasizes sturdy vertical stems and rounded bowls, with subtly sculpted joins and small notches/ink-trap-like cut-ins at some inside corners that keep counters open at large sizes. Curves are generously rounded (notably in C, G, O, and S), while terminals remain squared and confident, producing a strong, poster-oriented rhythm. Lowercase forms are robust and friendly, with a single-storey a and g, wide, dark counters, and an overall dense color that holds together in headline settings.
Best suited for posters, headlines, and storefront-style signage where bold presence and clear letterforms are priorities. It also fits branding and packaging that want a vintage, Western-tinged or heritage look, and it can work for short callouts or labels where strong shapes and a dense typographic color are desirable.
The font conveys a classic, Americana-leaning tone that feels equal parts rugged and upbeat. Its chunky slabs and rounded shapes suggest vintage signage, workwear branding, and playful, high-impact display typography rather than refined editorial text.
The design appears intended to deliver maximum impact with a friendly, vintage slab-serf voice—combining sturdy, rectangular serifs with rounded curves and small interior cut-ins to maintain clarity at display sizes while adding distinctive personality.
The uppercase shows strong, even silhouettes suited to short words and logos, while the numerals are similarly stout and legible. The distinctive interior notches add character and help prevent dark spots where strokes meet, reinforcing a crafted, sign-painting-inspired feel.