Serif Flared Upgig 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, headlines, literary, classical, refined, authoritative, readability, timelessness, modern classic, warmth, bracketed, calligraphic, open counters, generous spacing, crisp.
This typeface is a serif design with subtly flared stroke endings and bracketed serifs that feel carved rather than sharply squared. Stroke contrast is moderate, with rounded joins and smooth transitions that keep curves calm and continuous, especially in C, G, O, and S. Proportions lean broad with open counters and a steady, readable rhythm; the lowercase shows a two-storey a and g, a straightforward e, and a compact, sturdy s. Numerals are lining figures with clear, traditional shapes and balanced width, matching the text color of the letters.
It suits long-form reading in books and editorial layouts where a traditional serif texture is desired. The broad proportions and clean serifs also make it effective for magazine headlines, pull quotes, and brand wordmarks that need a refined, authoritative presence.
The overall tone is formal and composed, with a bookish, editorial sensibility. Its flared terminals add a faint humanist warmth, while the steady proportions and crisp serifs maintain a confident, institutional voice.
The design appears aimed at delivering a classic serif reading experience with a slightly contemporary, flared finish—balancing elegance and solidity for both text and display settings.
In the sample text, the letterspacing and internal whitespace stay airy, helping large blocks look even without becoming brittle. Round forms remain stable and nearly vertical, while diagonals in V, W, and Y introduce just enough tension for a lively texture.