Sans Normal Pimey 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mohr' and 'Rawson' by Latinotype, 'Montreal Serial' by SoftMaker, and 'TS Montreal' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logotypes, playful, friendly, retro, bold, bouncy, impact, approachability, retro fun, display emphasis, rounded, soft, chunky, lively, informal.
A heavy, rounded sans with an energetic forward slant and soft, inflated contours. Strokes are thick and largely monolinear, with generously rounded terminals and smoothly modeled curves that keep corners from feeling sharp. Proportions are compact and punchy, with broad bowls and sturdy verticals; counters stay open enough to remain clear at display sizes. The figures and caps share the same buoyant rhythm, giving the set a consistent, poster-like presence.
This font is well suited to headlines, short slogans, and large-format messaging where its bold, rounded forms can carry personality. It fits playful branding, product packaging, stickers and merchandise, and attention-grabbing display typography in digital and print contexts.
The overall tone is upbeat and approachable, with a nostalgic, cartoon-adjacent warmth. Its rounded geometry and pronounced slant read as casual and expressive rather than formal, lending an inviting voice that feels youthful and fun.
The design appears intended to deliver maximum visibility with a friendly, characterful voice—combining heavy, rounded shapes with a forward-leaning stance to suggest motion and enthusiasm. It prioritizes bold presence and approachable charm for display-driven communication.
The design leans on simple geometric shapes with slight organic wobble, which adds personality without breaking consistency. The weight and rounding create strong color on the page, making it most at home where impact and friendliness are more important than fine detail.