Sans Normal Abgot 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Innova' by Durotype, 'Tenorite' by Microsoft Corporation, 'Akwe Pro' by ROHH, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: branding, editorial, marketing, ui text, headlines, modern, clean, friendly, neutral, clarity, versatility, modernity, emphasis, readability, oblique, humanist, open counters, rounded terminals, soft geometry.
A softly geometric sans with a consistent oblique slant and smooth, low-contrast strokes. Letterforms favor open apertures and rounded curves, with gently squared joins where stems meet bowls. Capitals are wide and steady, while lowercase forms keep simple, single-storey construction (notably the a and g) for a straightforward texture. Numerals are similarly rounded and even, with clear differentiation and minimal ornamentation.
Works well for brand identities and marketing materials that want a modern, friendly sans with built-in emphasis. The oblique stance makes it especially effective for headlines, pull quotes, and short passages in editorial layouts, while the clean shapes and open counters also suit interface labels and general-purpose on-screen text at moderate sizes.
The overall tone is contemporary and approachable, balancing a clean, engineered feel with enough warmth to avoid looking sterile. The oblique angle adds motion and emphasis, giving it an energetic but still restrained voice suited to modern communication.
Likely designed as a versatile, contemporary oblique sans that delivers clarity and momentum without decorative excess. The simple, rounded construction suggests an emphasis on readability and broad applicability across print and digital contexts.
Spacing appears even and breathable in the sample text, producing a smooth horizontal rhythm in longer lines. The italic styling reads as a true oblique system-wide, maintaining uniform stroke behavior and proportions rather than introducing calligraphic contrast or pronounced cursive joins.