Print Urmag 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, greeting cards, social graphics, playful, friendly, casual, youthful, handmade, human touch, approachability, informal display, handwritten mimicry, monoline, rounded, bouncy, quirky, sketchy.
A casual handwritten print with monoline strokes and softly rounded terminals. Letterforms are slightly irregular with a gentle wobble, giving an organic rhythm while staying legible. Proportions vary from glyph to glyph, with compact, simple bowls and open counters; strokes occasionally thicken at curves as if from a felt-tip or marker. Uppercase forms are straightforward and uncluttered, while lowercase has a lively, bouncy baseline and modest ascenders/descenders.
Well-suited to projects that benefit from an informal, human touch—such as kids-focused design, casual posters, invitations, labels, and small-brand packaging. It also works nicely for headings and short passages where a friendly handwritten voice is desired without connecting script.
The overall tone is warm and approachable, with a lighthearted, doodled quality that feels personal rather than polished. Its unevenness reads as intentional and charming, suggesting informal notes, classroom materials, or crafty branding.
The design appears intended to mimic neat, everyday hand-printing with just enough irregularity to feel authentic. It prioritizes approachability and character over strict geometric consistency, offering a readable, personable alternative to standard sans-serif display text.
The numerals and punctuation maintain the same hand-drawn consistency, with rounded shapes and slightly variable stroke behavior. Spacing appears comfortable for short to medium text, and the texture becomes more expressive at larger sizes where the handwritten quirks are more apparent.