Sans Normal Wudad 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Tahoma' and 'Tenorite' by Microsoft Corporation, 'Interval Next' by Mostardesign, and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, friendly, retro, punchy, playful, informal, impact, approachability, retro flavor, personality, rounded, soft corners, blunt terminals, ink-trap feel, bouncy.
A heavy, rounded sans with broad proportions and a slightly irregular, hand-cut rhythm. Strokes are thick and sturdy with softened corners and mostly blunt, squared-off terminals; curves stay full and open, giving counters a generous, readable shape. Several joins and apertures show subtle notches and scoops that create an ink-trap-like texture, adding character without becoming distressed. Overall spacing feels roomy and the silhouettes read clearly at display sizes.
Best suited to headlines and short text where strong impact is needed, such as posters, storefront signage, packaging, and bold brand marks. It also works well for playful editorial openers and event graphics where warmth and visibility are priorities.
The font projects a friendly, throwback energy with a bold, poster-like presence. Its soft geometry and slightly quirky detailing make it feel approachable and a bit whimsical, leaning toward casual and upbeat rather than formal or corporate.
The design appears intended to deliver maximum visibility and approachability through chunky, rounded forms and simplified construction, while adding personality via small notches and soft corners that keep the texture from feeling purely geometric.
Letterforms keep a consistent, chunky color on the page, while small irregularities (like tiny nicks at joins and asymmetric curves) add a lively, handmade impression. The numerals match the same rounded, weighty construction and hold up well in large, attention-grabbing settings.