Serif Normal Urbaj 2 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, fashion, branding, posters, elegant, refined, editorial, luxurious, luxury appeal, editorial voice, display elegance, premium branding, hairline, modern, crisp, sculpted, delicate.
A finely drawn serif with sharp, tapered hairlines and pronounced thick–thin modulation throughout. Serifs are small and neatly bracketed or finely tapered, giving terminals a crisp, chiseled finish rather than a blunt cutoff. Uppercase proportions feel classical and spacious, while the lowercase shows compact, controlled forms with clean joins and a polished, high-end rhythm. Curves are smooth and taut, with narrow apertures in places and a generally poised, vertical stance that reads as precise and intentional.
Best suited for display typography: magazine headlines, luxury branding, fashion and beauty packaging, and large-scale editorial pull quotes. It can also work for short text passages at comfortable sizes and generous spacing, where its refined contrast and crisp serifs can be appreciated without breaking down.
The overall tone is sophisticated and elevated, with a couture-like refinement and a calm, editorial confidence. Its delicate detailing and sweeping curves suggest luxury and formality more than warmth or casual utility, making it feel at home in premium, style-forward contexts.
The design appears intended to deliver a contemporary, high-fashion interpretation of a traditional serif: maximizing elegance through dramatic modulation, precise terminals, and graceful, controlled proportions. It prioritizes sophistication and visual polish for prominent typographic moments over rugged everyday text utility.
In the samples, the extreme contrast and thin connecting strokes create a shimmering texture at larger sizes, while small details (like hairline serifs and thin cross-strokes) become visually prominent in tight settings. Numerals share the same sculpted contrast and look suited to display use where their elegant shapes can remain clear.