Sans Normal Kerep 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Macho' and 'Sharik Sans' by Dada Studio, 'Mato Sans' by Picador, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, app ui, sporty, dynamic, confident, friendly, punchy, emphasis, impact, modernity, approachability, motion, slanted, rounded, compact, energetic, informal.
A heavy, right-slanted sans with broad, rounded curves and compact internal counters. Strokes stay largely uniform in thickness, producing a solid, ink-trap-free silhouette with smooth joins and softly tapered terminals. The lowercase is compact with a moderate x-height and short-to-moderate ascenders/descenders, while the uppercase reads wide and stable, with simple geometric construction. Figures are sturdy and open, with clear differentiation and a forward-leaning rhythm that keeps lines feeling tight and continuous in text.
Well suited for bold branding, promotional headlines, posters, and packaging where a forward-leaning, high-impact voice is needed. It can also work for short UI labels or navigation elements when a friendly, energetic emphasis is desired, especially at medium to large sizes.
The overall tone is energetic and upbeat, with a sporty, action-oriented slant and a confident, poster-like presence. Its rounded shapes keep it approachable rather than aggressive, making it feel modern, casual, and attention-getting.
This font appears designed to deliver a modern, energetic italic voice with strong legibility and a compact, rounded construction. The goal seems to be a versatile display sans that feels fast and contemporary while remaining approachable and easy to read.
The italics are built into the design rather than mechanically obliqued: curves and diagonals feel intentionally drawn to maintain consistent weight and balanced spacing at larger sizes. The forms favor clarity over delicacy, with generous stroke mass and simplified details that hold up well in display settings.