Slab Contrasted Lema 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, packaging, posters, branding, classic, bookish, robust, confident, impact, readability, heritage, editorial voice, bracketed serifs, beaked terminals, ball terminals, soft corners, compact lowercase.
A sturdy serif design with pronounced slab-like serifs and subtly bracketed joins that soften the blocky footprint. Strokes show clear, moderate contrast, with heavy verticals and slightly lighter connecting strokes, producing a strong page color without looking rigid. Curves are generously rounded and the counters stay fairly open at text sizes; several letters feature beaked or flared terminals, and the lowercase includes noticeable ball/teardrop terminals (notably on forms like a and f). Proportions feel traditional and slightly compact in the lowercase, while capitals are broad and steady, giving a composed, headline-ready rhythm.
Well-suited to magazine or newspaper-style headlines, subheads, and pull quotes where a strong serif voice is needed. It also fits packaging and branding that benefit from a traditional-but-firm typographic tone, and it can carry short blocks of copy when set with comfortable spacing.
The overall tone is authoritative and editorial, mixing traditional book typography cues with a muscular, contemporary presence. It reads as dependable and serious, with enough warmth in the bracketing and rounded curves to avoid a cold, mechanical feel.
The design appears intended to deliver a bold, readable serif for contemporary editorial and display use, combining slab-like stability with classic, slightly calligraphic terminal details. It prioritizes strong impact and consistent texture while preserving familiar, bookish letterforms.
The numerals match the weight and stance of the letters, with rounded shapes (notably 8 and 9) that stay legible and even in color. The serif treatment is consistent across cases, creating a cohesive texture in paragraphs and a confident silhouette in short display lines.