Sans Normal Abmiw 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Innova' by Durotype, 'Arpona Sans' by Floodfonts, 'Equip' and 'Qubo' by Hoftype, 'Interval Next' by Mostardesign, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, branding, editorial, clean, modern, neutral, dynamic, technical, emphasis, readability, modern utility, clarity, oblique, humanist, open apertures, tapered terminals, single-storey a.
This is a clean oblique sans with gently rounded curves and low-stress, low-contrast strokes. Letterforms lean consistently to the right, with smooth joins and subtly tapered terminals that keep counters open. Proportions feel balanced and contemporary: round forms are slightly oval, diagonals are crisp, and widths vary naturally across the set without looking condensed. The lowercase shows a single-storey “a” and a lively, readable texture; the numerals are simple and clear, with a distinctive curved “2” and open, airy “3.”
This font works well for UI labels, navigation, and short paragraphs where an oblique emphasis is needed without sacrificing clarity. It also suits modern branding, product titling, and informational signage thanks to its open shapes and consistent rhythm.
The overall tone is modern and matter-of-fact, with a forward-leaning energy that reads as active without becoming expressive or decorative. It feels practical and approachable, suited to interfaces and contemporary branding where clarity and momentum are desired.
The design appears intended as a straightforward oblique companion for general-purpose sans typography, prioritizing legibility and a contemporary, slightly kinetic presence. It aims to deliver an italic-like emphasis using clean sans forms rather than calligraphic detailing.
The oblique slant is strong enough to be unmistakable in both caps and lowercase, but the forms remain steady and even, preserving legibility in continuous text. Open apertures (notably in “c,” “e,” and “s”) and uncomplicated digit shapes support quick scanning.