Slab Normal Pomy 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogue' and 'Bogue Slab' by Melvastype, 'Polyphonic' by Monotype, 'Mediator Serif' by ParaType, 'Henriette' by Typejockeys, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, bold, friendly, retro, sturdy, assertive, impact, readability, approachability, nostalgia, solidity, chunky, softened, bracketed, compact, rounded.
A heavy slab-serif with blocky, confident letterforms and softly rounded joins. Serifs are thick and largely rectangular with subtle bracketing, giving the strokes a sturdy, stamped feel rather than a sharp, chiseled one. Counters are compact and the overall color is dense and even, with moderate modulation that keeps curves from looking flat. Round letters (C, O, Q) stay broad and full, while straight-sided forms (E, F, H, N) keep firm verticals and short, weighty terminals.
Best suited to headlines, posters, and prominent brand moments where a dense, high-impact slab texture is desirable. It can also work well for packaging, labels, and signage that benefit from sturdy letterforms and clear silhouettes. For longer text, it will be most comfortable at larger sizes where the compact counters and heavy weight have room to breathe.
The font reads as robust and approachable, with a slightly nostalgic, poster-like tone. Its soft corners and generous slabs add warmth, while the dense weight projects confidence and practicality. Overall it feels suited to attention-getting copy that still wants a down-to-earth voice.
The design intent appears focused on creating a dependable, high-impact slab serif that balances blunt strength with softened, friendly shaping. It aims for consistent, workmanlike rhythm and legibility while delivering a distinctly bold presence for display typography.
Spacing appears comfortable for display use, and the strong serifs help maintain character separation at large sizes. Numerals match the same chunky, softened slab construction, keeping a consistent texture across mixed alphanumerics.