Sans Normal Efmep 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, packaging, modern, clean, lively, friendly, polished, readability, modernity, approachability, motion, oblique, rounded, open apertures, humanist, airy.
A slanted, rounded sans with smooth, continuous curves and gently tapered terminals. The letterforms show open counters and clear apertures, with a calm, even rhythm and minimal stroke modulation. Uppercase shapes are straightforward and geometric-leaning, while the lowercase introduces a more humanist feel through curved joins and slightly varied proportions. Numerals follow the same soft, elliptical construction, keeping forms clear and consistent alongside the text.
Works well for user interfaces, product copy, and editorial layouts where a modern, unobtrusive voice is needed. The slant and rounded construction also suit branding, packaging, and presentation typography that benefits from a clean look with a touch of momentum.
The overall tone is contemporary and approachable, with a subtle forward motion from the slant that adds energy without becoming flashy. Rounded forms and open spacing keep it friendly and readable, making it feel polished and easygoing rather than technical or austere.
The design appears intended as a versatile, contemporary oblique sans: neutral enough for continuous reading, but with softened geometry and a consistent slant to add warmth and motion. It balances straightforward construction with comfortable, human-centered details for broad everyday use.
Diagonal strokes and round letters maintain a consistent angle and curvature, helping paragraphs look cohesive. The design favors clarity at text sizes, with distinguishable shapes and minimal ornamentation, while the oblique stance gives headlines a bit more personality.