Sans Normal Selor 1 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, soft, friendliness, approachability, everyday display, informal clarity, rounded, humanist, informal, blunt terminals, open counters.
A compact, rounded sans with softly swollen curves and a slightly hand-drawn steadiness. Strokes are low-contrast and generally uniform, with blunt, rounded terminals that keep edges friendly rather than crisp. Round letters lean toward oval forms, and many joins and corners are gently eased, giving the alphabet a smooth, simplified silhouette. Spacing reads even and practical, while the overall proportions stay tidy and economical without feeling rigidly geometric.
Well-suited to branding and packaging that benefits from an inviting, casual voice, as well as posters, short headlines, and social graphics. It can also work nicely for children’s or family-oriented content where clarity and friendliness are priorities.
The tone is warm and easygoing, with a mild quirky character that feels conversational rather than corporate. Its rounded construction and softened details suggest friendliness and approachability, lending a light, upbeat personality to headings and short text.
The design appears intended to provide a clean, readable sans with softened geometry—prioritizing approachability and visual charm while remaining straightforward enough for everyday display and short-form text.
Distinctive details—like the single-storey lowercase shapes, the soft-shouldered arches in n/m, and the rounded, almost bulb-like bowls in letters such as a/b/p—reinforce an informal, human touch. Numerals follow the same rounded logic, with smooth curves and simple, legible forms that match the text rhythm.