Sans Superellipse Isvu 7 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, techy, retro, dynamic, assertive, impact, speed, display, signage, oblique, rounded, squared, compact, industrial.
A heavy, oblique sans with rounded-rectangle construction and softened corners throughout. Counters and apertures are compact and often squared-off, producing a dense, blocky color that stays smooth rather than angular. Strokes are mostly monolinear with subtle shaping at joins and terminals; many endings are cut on a slant, reinforcing forward motion. The rhythm is tight and mechanical, with broad forms, short extenders, and an overall low-detail silhouette that reads as sturdy and streamlined.
Best suited to short, prominent text such as headlines, posters, logotypes, team or event branding, and product packaging where bold, kinetic forms are desired. It can also work for UI labels or section headers in tech and gaming contexts when used at larger sizes.
The face conveys speed and impact, mixing a motorsport-style slant with a clean, engineered feel. Its rounded-square geometry adds a friendly softness to an otherwise forceful, competitive tone, giving it a retro-futuristic energy suited to bold statements.
The design appears intended to deliver a fast, modern display voice built from superelliptical, rounded-square shapes. The oblique posture and compact internal space prioritize momentum and punch over delicate detail, aiming for high-impact communication in contemporary and retro-sport settings.
The numerals and capitals share the same squared-round logic, keeping a consistent industrial texture across lines. At smaller sizes the tight counters may begin to close up, so it benefits from generous sizing or spacing when clarity is critical.