Sans Normal Kebew 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akagi' by Positype, 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, friendly, modern, casual, impact, momentum, modernity, approachability, clarity, oblique, rounded, geometric, soft terminals, compact caps.
A heavy, oblique sans with rounded, geometric construction and soft, slightly sheared curves. Strokes are uniform with minimal contrast, and most terminals finish bluntly, giving the letters a solid, compact footprint. Uppercase forms read broad and stable with wide bowls (O, D) and a clean, open C/G, while the lowercase is single-story and simple, with circular counters and a straightforward, double-humped m. The italic slant is consistent and prominent, creating forward motion without introducing calligraphic modulation.
Best suited to headlines and short, emphatic text where the slanted, weighty forms can provide momentum and impact. It works well for sporty or action-oriented branding, promotional posters, packaging callouts, and bold signage where quick legibility and a modern feel are priorities.
The overall tone is energetic and contemporary, with a sporty forward lean and approachable rounded shapes. Its weight and slant give it a sense of urgency and confidence, while the softened geometry keeps it friendly rather than aggressive.
The design appears intended to deliver a strong, forward-leaning voice with rounded geometry that stays friendly and contemporary. It prioritizes punchy, high-impact shapes and consistent slant for branding and display typography.
Numerals are similarly compact and rounded, with clear, bold silhouettes suited to quick recognition. The rhythm across the alphabet is even and cohesive, favoring strong shapes over delicate detail, which helps the font hold together at display sizes and in short bursts of text.