Sans Superellipse Ipwy 7 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, aggressive, dynamic, industrial, confident, impact, speed, branding, display, edge, slanted, compact apertures, rounded corners, ink traps, notched cuts.
A heavy, forward-slanted sans built from rounded-rectangle (superellipse-like) shapes and broad, uniform strokes. Corners are softened but frequently interrupted by sharp, triangular notches and slit-like cut-ins that create a punchy, engineered texture. Counters tend to be small and squarish, apertures are tight, and terminals are often sheared to match the overall lean. The overall rhythm is bold and compact, with sturdy verticals and wide, flattened curves that keep forms stable even at large sizes.
Best suited to display settings where bold presence and momentum are desired: headlines, posters, sports and esports branding, product or energy-themed packaging, and event promotions. It will be most effective at medium-to-large sizes where the notches and tight counters remain clear.
The design reads fast and forceful, with a high-energy, performance-oriented tone. Its slant and notched detailing suggest speed, impact, and a slightly technical, machined attitude—more “action” than “neutral.”
The font appears intended as a high-impact display sans that balances soft, rounded geometry with sharp incisions to communicate speed and toughness. Its construction prioritizes immediate recognizability and a branded, action-forward voice over quiet text neutrality.
The distinctive cut-ins appear consistently across rounds and joins, giving the face a recognizable signature in both uppercase and lowercase. Numerals follow the same chunky, slanted construction, maintaining a cohesive set for titling and scoreboard-style use.