Sans Normal Ablom 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Congress Sans' by Club Type, 'Camphor' by Monotype, 'Clear Sans Text' by Positype, 'Neue Reman Sans' by Propertype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: branding, ui text, editorial, marketing, presentations, modern, clean, dynamic, friendly, neutral, emphasis, clarity, contemporary tone, versatility, oblique, rounded, open apertures, humanist, smooth.
This is an oblique sans with smooth, rounded construction and largely monolinear strokes. Curves are generous and continuous, with open apertures and softened joins that keep counters clear. The slant is consistent across capitals, lowercase, and figures, giving the design forward momentum without becoming condensed or overly narrow. Letterforms lean toward a humanist feel—slightly varied proportions and relaxed terminals—while maintaining a tidy, contemporary rhythm.
It suits contemporary branding systems, UI and app typography, and editorial layouts where a clean italic voice is needed for emphasis. The consistent slant and open forms make it a good choice for headings, subheads, pull quotes, and short-to-medium text blocks, as well as promotional copy and presentation graphics.
The overall tone is modern and approachable, balancing neutrality with a subtle sense of motion from the italic angle. It reads as confident and functional rather than decorative, with a friendly softness in the curves that keeps it from feeling sterile.
The design appears intended as a versatile italic companion with a contemporary sans structure—prioritizing clarity, even color, and smooth curves while adding energy through a steady oblique angle.
Uppercase forms stay straightforward and legible, while lowercase shapes provide much of the personality through open counters and rounded bowls. Numerals match the same oblique stance and smooth geometry, feeling cohesive in mixed text and settings.