Sans Normal Egmad 4 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui text, editorial, marketing, packaging, friendly, casual, modern, approachable, lively, warm modernity, easy readability, conversational tone, dynamic emphasis, humanist, rounded, soft, slanted, open counters.
A slanted sans with rounded, humanist construction and smooth, gently modulated curves. Strokes read clean and even, with soft terminals and a slightly elastic rhythm that keeps letterforms from feeling rigid. Counters are generally open and generous, and curves (notably in C, G, O, S, and the lowercase bowls) are drawn with a continuous, fluid feel. Lowercase forms lean toward single-storey, handwritten-informed shapes, while capitals stay simple and streamlined for clarity.
Works well for brand voices that want to feel approachable and modern, including lifestyle identity systems, product packaging, and promotional copy. Its clear, open shapes also make it suitable for UI strings, onboarding screens, and short-to-medium editorial text where a relaxed, dynamic tone is desired.
The overall tone is easygoing and contemporary, with a personable, conversational character. Its slant and rounded joins give it a sense of motion and warmth, making it feel more friendly than formal. The texture on a line of text is smooth and upbeat, suited to relaxed communication.
The design appears intended to provide a clean sans voice with a built-in slanted, humanist energy—combining straightforward readability with a softer, more personal texture than a strictly geometric approach. It aims to stay versatile across display and text contexts while maintaining an informal, friendly impression.
Digits share the same rounded, flowing logic as the letters, keeping a consistent color in mixed alphanumeric settings. The italics feel integral to the design rather than a purely mechanical slant, with noticeable shaping in letters like a, g, y, and f that reinforces a humanist, editorial cadence.