Sans Superellipse Hiran 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Dean Gothic' by Blaze Type, 'Kuunari' by Melvastype, 'Smart Sans' by Monotype, and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, impactful, condensed, utilitarian, sports, poster, space-saving impact, strong display, modern utility, brand punch, blocky, compact, sturdy, heavyweight, high-ink.
A compact, heavyweight sans with tightly drawn proportions and a predominantly straight-sided skeleton. Curves are built from rounded-rectangle forms, giving bowls and counters a squarish, superelliptical feel rather than circular geometry. Terminals are clean and blunt, joins are firm, and the overall color is dense and even, with counters kept relatively small for strong presence. The lowercase is built to read clearly at size, with simple, sturdy shapes and short, efficient extenders that keep lines feeling packed and controlled.
Best suited for headlines and short bursts of copy where compact width and heavy presence are assets—posters, sports and event graphics, bold packaging callouts, and attention-grabbing signage. It can also work for large-scale editorial subheads when a dense, commanding typographic texture is desired.
The tone is assertive and functional, with a no-nonsense, high-impact voice. Its compressed stance and chunky forms suggest urgency and strength, reading as sporty and industrial rather than delicate or refined.
Likely designed to deliver maximum impact in limited horizontal space, pairing a condensed stance with robust strokes and superelliptical rounding for a modern, engineered feel. The emphasis appears to be on clarity and forceful display performance rather than nuance at small text sizes.
The sample text shows strong word-shape rhythm and tight internal spacing, producing a dark, poster-like texture across lines. The rounded-rectangle construction is especially apparent in bowl letters and numerals, reinforcing a consistent, engineered look.