Sans Normal Apboh 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Maison Neue' by Milieu Grotesque, 'Reyhan' by Plantype, and 'Anthro' by Studio Few (names referenced only for comparison).
Keywords: ui text, body copy, signage, data display, labels, neutral, modern, clean, technical, utilitarian, clarity, versatility, neutrality, functional text, systemlike, grotesque, unadorned, smooth, open, even.
This is a plain, modern sans with smooth curves and squared terminals, built from simple geometric strokes and consistent proportions. Letterforms are compact and evenly weighted, with rounded bowls (O, C, G) and straightforward, minimally sculpted joins. The uppercase reads sturdy and balanced, while the lowercase uses single‑storey a and g, a compact shoulder on n/m, and short, pragmatic terminals that keep texture even in paragraphs. Numerals are clear and workmanlike, with open, circular counters and uncomplicated construction.
It performs well in UI and product text where a clean, unobtrusive voice is needed, and it also suits general body copy thanks to its even color and open shapes. The straightforward capitals and clear numerals make it a good fit for signage, labeling, and light data presentation where quick recognition matters.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its restrained forms feel practical and matter‑of‑fact, with a subtle technical flavor that suits informational and interface-driven typography.
The design intention appears to be a dependable, general-purpose sans that stays out of the way and reads cleanly across a range of sizes. It favors simple geometry, consistent stroke behavior, and unornamented terminals to produce an efficient, modern text texture.
Spacing appears generous enough to avoid collisions at text sizes, producing a steady rhythm in continuous copy. The design stays consistently round and unembellished across caps, lowercase, and figures, emphasizing predictability and legibility.