Sans Normal Osmey 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad Arabic' by Adobe, 'Innova' by Durotype, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, friendly, clean, solid, impact, clarity, approachability, versatility, modernity, rounded, geometric, compact, sturdy, high impact.
A heavy, rounded sans with broad, smooth curves and straight terminals that keep counters open and forms stable. The design favors simple geometry, with circular bowls, even stroke weight, and tight, efficient shaping in letters like a, e, and s. Uppercase characters read wide and planted, while lowercase forms are compact with clear stems and minimal modulation. Numerals follow the same robust construction, with rounded silhouettes and consistent rhythm across the set.
Best suited to headlines, posters, branding, and packaging where a strong, rounded sans can carry a message with clarity and impact. It also works well for signage and interface labels at larger sizes, especially where an approachable but commanding voice is desired.
The overall tone is direct and confident, with a friendly softness coming from the rounded curves and generous bowls. It feels contemporary and pragmatic—more approachable than a hard-edged grotesk, but still emphatic and attention-grabbing at display sizes.
This font appears designed to deliver maximum readability and presence through simple geometric structure, large counters, and a solid, even stroke. The intent seems to balance contemporary neutrality with a warmer, rounded finish so it can function as a versatile display workhorse across many graphic contexts.
Spacing and proportions appear calibrated for dense headlines: the shapes are compact, and the heavy weight produces strong word images in continuous text. Details such as the two-storey-style influence in some lowercase construction and the sturdy, simplified joins contribute to a highly legible, no-nonsense texture.