Script Ulta 2 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: invitations, branding, packaging, headlines, quotes, elegant, vintage, friendly, informal, decorative, handcrafted feel, decorative display, vintage flair, personal tone, calligraphic, brushed, looped, swashy, textured.
A slanted, calligraphic script with flowing, mostly connected lowercase and more standalone, embellished capitals. Strokes show clear thick–thin modulation with rounded terminals and occasional teardrop-like ends, suggesting a brush or flexible-pen influence. Curves are generous and looped, with lively entry/exit strokes and modest swashes on many letters; the texture includes slight irregularities that read as hand-made rather than mechanically perfect. Counters stay fairly open for a script, while ascenders and descenders add a rhythmic, bouncing line to words; figures are similarly slanted and softly contoured.
Well-suited for short-to-medium display settings such as invitations, greeting cards, boutique branding, product packaging, and editorial pull quotes. It can work for subheads or short phrases where a handwritten flourish is desired, while longer paragraphs may benefit from generous size and leading to preserve clarity.
The overall tone feels classic and personable—ornamental without becoming overly formal. It evokes mid-century sign painting and invitation-style handwriting, balancing charm and readability with a confident, slightly dramatic flourish.
The design appears intended to deliver a hand-rendered, brush-script impression with decorative capitals and smooth connecting lowercase for expressive word shapes. It prioritizes charm and rhythm over strict uniformity, aiming for a crafted, slightly vintage look that stands out in display typography.
Uppercase forms carry the strongest personality, with curled terminals and prominent interior curves that create a display-like presence at the start of words. Spacing appears relatively tight in running text, reinforcing a continuous, handwritten flow; the slightly textured edges add warmth in print and a crafted feel in digital use.