Sans Normal Asdef 11 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, signage, retro, art deco, elegant, clean, stylized, space saving, modernist feel, display voice, distinctive caps, geometric, rounded, compact, crisp, high-contrast countershy.
This typeface is a compact geometric sans with monoline strokes and rounded, near-circular bowls. Curves are smooth and consistent, while terminals tend to be cleanly cut with a slightly sculpted feel. Proportions are condensed overall, with tall ascenders/descenders relative to the lowercase and a tidy, disciplined rhythm. Several capitals lean toward simplified, display-oriented constructions (notably the straight-sided O and the stylized Q tail), giving the alphabet a designed, logo-like presence rather than a purely utilitarian texture.
Best suited to headlines, posters, branding, packaging, and signage where its condensed geometry can save space while still reading as crisp and stylish. It works especially well for short phrases, titles, and logo-like wordmarks where the distinctive uppercase and clean curves can be a feature rather than a distraction.
The overall tone feels retro and refined—evoking early modernist or Art Deco signage while staying minimal and contemporary. Its narrow stance and polished curves read as elegant and deliberate, with a lightly quirky personality coming from a few distinctive letterforms.
The design appears intended to deliver a space-saving, modern geometric look with a tasteful retro twist. By combining disciplined monoline construction with a few signature forms, it aims to feel both clean and characterful in display settings.
The face maintains consistent stroke thickness across straight and curved segments, producing even color in short strings, while the condensed width increases density in longer lines. Numerals appear simple and geometric, matching the uppercase with rounded forms and straightforward construction.