Sans Normal Admah 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa; 'Primeform Pro' and 'Turis' by Punchform; and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, ui labels, modern, friendly, clean, casual, approachable, contemporary feel, friendly tone, clear reading, dynamic emphasis, rounded, oblique, open counters, soft terminals, generous spacing.
A rounded, oblique sans with smooth, geometric curves and a steady, low-contrast stroke. The letterforms lean consistently to the right, with broadly proportioned capitals and open, readable counters. Terminals are clean and softly finished, and curves dominate over sharp joins, giving the shapes a polished, contemporary rhythm. Figures are clear and straightforward, matching the same rounded construction and even color as the letters.
Well-suited for branding, display headlines, and marketing copy where a modern, friendly voice is desired. It can also work for UI labels and short informational text, especially when a clean oblique emphasis is needed without resorting to a more calligraphic italic.
The overall tone feels modern and approachable, combining a relaxed slant with clean, orderly shapes. Its rounded geometry reads friendly and contemporary rather than formal, with enough structure to stay crisp while still feeling casual.
Designed to deliver a contemporary sans impression with added momentum from a consistent oblique angle and softened geometry. The emphasis appears to be on clarity and approachability, using rounded construction to keep the texture smooth and inviting across both uppercase and lowercase.
The font’s wide-set geometry and open apertures help maintain clarity at larger text sizes, and the consistent slant creates a cohesive, energetic flow across words. The sample text shows an even texture and stable baseline behavior, with smooth curves carrying much of the personality.