Serif Other Fufo 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, logotypes, magazine, posters, packaging, fashion, editorial, luxe, dramatic, art deco, display impact, stylized classic, brand voice, editorial flair, high-contrast, sharp serifs, sculptural, tapered, calligraphic.
A stylized serif with striking, tapered stroke endings and razor-like wedge serifs that create a cut-paper feel. Curves are drawn with elegant, elongated arcs and tight, pinched joins, while straight stems remain slim and clean. Several forms show intentional asymmetry and reduced crossbars, giving counters a sculpted, sometimes split or notched look. Spacing reads open for a display face, with lively, irregular rhythm across capitals and a slightly more compact, vertical feel in lowercase.
Best suited for headlines, titling, and short editorial settings where the sharp serifs and sculptural counters can read clearly. It works well for logotypes, fashion and beauty branding, boutique packaging, and event posters that benefit from a dramatic, high-style presence. For longer text, generous sizing and airy leading will help maintain clarity.
The overall tone is elegant and theatrical, leaning toward fashion and editorial sophistication. Its sharp terminals and sculpted curves bring a refined, slightly mysterious glamour, with a subtle Art Deco sensibility. The texture feels curated and boutique-like rather than utilitarian.
The design appears intended to reinterpret a classical serif through deliberate reduction and stylization—using tapered cuts and wedge serifs to heighten contrast and create a distinctive silhouette. It prioritizes character and impact over neutrality, aiming for a premium display voice with strong identity.
Distinctive details—like hairline-like cuts, angled terminals, and occasionally simplified interior structure—make the letterforms memorable at large sizes but visually busy when set densely. Numerals and capitals carry the strongest personality, with dramatic diagonals and pointed entry/exit strokes that emphasize motion.