Sans Normal Konow 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'Aptifer Sans' by Linotype, 'Agent Sans' by Positype, and 'Centrale Sans Condensed' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, confident, contemporary, punchy, dynamic emphasis, modern display, brand impact, speed cue, rounded, oblique, geometric, high impact, compact.
This typeface is a heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are monolinear in feel, with broad joins and softened corners that keep the color even and solid at display sizes. The slant is consistent across capitals, lowercase, and numerals, creating forward motion, while counters stay relatively open and the overall texture remains dense and assertive. Proportions lean wide and stable in round letters, with sturdy verticals and simple, unadorned terminals.
It works best where strong presence and quick readability are needed—headlines, posters, logotypes, and brand moments that benefit from motion and impact. The oblique stance also suits sports, fitness, and event graphics, as well as packaging or promotional collateral where a compact, assertive typographic voice is desired.
The overall tone is energetic and confident, with a distinctly modern, sporty attitude. Its forward slant and substantial weight read as dynamic and promotional, suggesting speed, momentum, and emphasis rather than quiet neutrality.
The design appears intended as a modern, high-impact oblique sans that combines geometric roundness with a steady forward lean. Its priority seems to be delivering a bold, energetic voice with clean shapes and uniform stroke behavior for prominent display use.
Round forms (like O, Q, and 0) appear strongly circular, giving the design a geometric backbone, while diagonals and curved strokes keep a smooth rhythm in words and headlines. Numerals match the letterforms in weight and slant, supporting consistent emphasis in mixed alphanumeric settings.