Sans Normal Efgis 7 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Performa' by Resistenza (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, posters, clean, airy, modern, friendly, calm, approachability, clarity, modernity, emphasis, monoline, rounded, geometric, open counters, soft terminals.
A slanted, monoline sans with gently rounded forms and smooth, continuous curves. The lettershapes favor open apertures and generous internal space, with circular bowls (O, o) and softly shaped joins that keep the texture light and even. Strokes end cleanly with minimal terminal treatment, and proportions feel horizontally comfortable, producing a relaxed rhythm across lines. Numerals follow the same simple, rounded construction and sit cleanly alongside the letters.
It works well for interface labels, product copy, and digital layouts where a light, uncluttered texture and friendly tone are desirable. The slanted construction also makes it effective for highlights, pull quotes, and short headlines in editorial or marketing contexts, while remaining clear enough for medium-length reading.
The overall tone is contemporary and approachable, balancing a technical neatness with warmth from its rounded geometry. Its slant adds motion and informality without becoming expressive or calligraphic, giving a calm, personable voice suited to everyday communication.
The design appears intended to provide a modern, accessible sans with a subtle italic voice, combining geometric roundness and open forms to stay legible and inviting in contemporary layouts.
The glyph set shown maintains consistent curvature and spacing behavior, with clear differentiation in similar shapes (for example, round vs. straight-sided forms) and a steady, uncluttered silhouette. The italic angle is moderate, helping maintain readability while still signaling emphasis.