Sans Normal Efmar 16 is a light, normal width, low contrast, italic, tall x-height font visually similar to 'FF Clan' by FontFont (names referenced only for comparison).
Keywords: ui text, editorial, brand identity, captions, presentations, clean, modern, casual, friendly, dynamic, readability, modern utility, approachable tone, everyday text, humanist, oblique, airy, open, rounded.
A clean oblique sans with gently rounded curves, open apertures, and a soft, humanist construction. Strokes stay even and smooth, with minimal contrast and a slightly calligraphic slant rather than a rigid geometric tilt. Proportions feel tall and lean, with generous counters and straightforward terminals that keep letterforms uncluttered. The lowercase shows a large presence relative to capitals, supporting an efficient, contemporary text rhythm.
This font suits interface copy, captions, and general-purpose editorial settings where clarity at small to medium sizes matters. Its open forms and consistent oblique stance also work well for modern branding, presentation decks, and product communication that benefits from a clean but personable voice.
The overall tone is modern and approachable, with an easy, informal energy created by the oblique angle and open shapes. It reads as practical and unobtrusive while still feeling active and forward-leaning, making it suitable for contemporary, friendly communication.
The design appears intended as a versatile oblique sans for contemporary reading and communication, prioritizing clarity, openness, and a smooth rhythm over sharp angularity or ornamental detail. It balances neutrality with a subtle humanist warmth to remain broadly usable across text and display roles.
Figures and punctuation appear simple and readable, matching the letterforms’ smooth curves and open interior spaces. The set maintains a consistent slanted posture across cases, giving lines a continuous, flowing cadence without becoming decorative.