Sans Normal Wabow 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Frutiger Next Paneuropean' by Linotype, and 'Parisine Std' by Typofonderie (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, children’s materials, friendly, casual, approachable, playful, clean, approachability, everyday readability, modern simplicity, brand friendliness, rounded, soft, monoline, open apertures, humanist.
A rounded, monoline sans with softly modeled curves and lightly tapered joins that keep strokes feeling warm rather than mechanical. Capitals are simple and geometric-leaning, with broad bowls and smooth shoulders; the lowercase is compact and even, with a single-storey a and g and round dots on i and j. Counters are generally open and generous, while terminals are blunt or subtly softened, creating a steady, readable rhythm across words and lines. Numerals follow the same friendly construction, with rounded forms and straightforward, unornamented detailing.
Well-suited for UI copy, product labeling, and brand systems that need a friendly, contemporary tone. It can also work for posters and social graphics where a soft, approachable sans is desired, and for educational or children-oriented materials thanks to its clear, rounded letterforms.
The overall tone is informal and welcoming, balancing clarity with a gentle, slightly playful character. Its rounded endings and uncomplicated shapes give it a modern, friendly voice that feels at home in everyday communication rather than formal editorial settings.
The design appears intended to deliver a modern sans that remains highly readable while projecting warmth and approachability. By combining rounded geometry with restrained detailing, it aims to be versatile for general-purpose communication and brand-forward display text.
In text, the font maintains a consistent texture with smooth curves and minimal sharp angles, helping it stay legible while still feeling personable. The shapes avoid fussy details, which supports clean rendering in both short labels and longer passages.