Serif Other Ihvo 2 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logos, western, circus, vintage, playful, folk, attention, nostalgia, signage feel, handcrafted character, display impact, flared, bracketed, calligraphic, irregular, soft corners.
A compact, heavy serif with pronounced flared terminals and softly bracketed serifs that give the strokes a carved, slightly calligraphic feel. Curves are full and weighty, counters run small, and joins often swell subtly, creating a lively, hand-shaped rhythm rather than a strictly geometric one. The forms show mild irregularity and distinctive spur-like details (notably in letters like G, S, and R), while numerals and capitals maintain consistent heft and a strong, poster-ready color.
Best suited for headlines, posters, and short-form copy where its bold texture and decorative serif cues can be appreciated. It works well for branding, labels, and signage that aims for a vintage or western flavor, and for logo wordmarks that benefit from a sturdy, characterful silhouette.
The overall tone feels nostalgic and theatrical, evoking show posters, frontier-era signage, and fairground typography. Its dark, punchy presence reads confident and a bit mischievous, with decorative serif shaping that adds personality without becoming overly ornate.
The design appears intended to deliver a strong, attention-grabbing serif with a handcrafted, old-time display personality. Its flared terminals and gently irregular detailing suggest a goal of referencing historic signage and print ephemera while staying cohesive and readable in large sizes.
Spacing appears tight and the dense stroke mass can build strong texture in paragraphs, making it feel more at home at display sizes than in long, small text. The distinctive terminal shapes and swelling strokes help keep words recognizable, but the compact apertures and energetic details make it most effective when given room to breathe.