Sans Normal Viloz 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aquawax Fx' and 'Aquawax Pro' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, editorial, posters, packaging, modern, friendly, dynamic, clean, approachable, friendly modernity, smooth readability, casual emphasis, brand warmth, rounded, humanist, soft terminals, open apertures, slanted.
A rounded, slanted sans with smooth curves, softened corners, and a steady, low-contrast stroke. The forms lean consistently to the right, with open counters and generous apertures that keep letters airy and readable. Terminals are clean and slightly softened rather than sharply cut, giving the alphabet a gentle, contemporary rhythm. Uppercase shapes stay straightforward and geometric-leaning, while lowercase shows more humanist construction; figures are clear with simple, compact shapes and uncomplicated joins.
This style works well for UI and app typography where a friendly, contemporary voice is desired, and it can also carry branding, packaging, and marketing headlines that benefit from motion and warmth. In editorial settings it suits pull quotes, sidebars, and short passages where an italic tone is appropriate without sacrificing clarity.
The overall tone feels modern and friendly, combining clarity with a casual, energetic slant. Its rounded construction and soft finishing reduce severity, making it feel approachable and service-oriented rather than technical or formal.
The design appears intended to deliver a clean sans voice with added personality through a consistent slant and rounded shaping. It aims for legibility and a smooth reading texture while projecting a more informal, upbeat character than a neutral sans.
The italic angle is pronounced enough to read as intentionally slanted, not merely obliqued, and it maintains even color across words in the sample text. Round letters (like o, c, e) stay smooth and stable, while diagonals (v, w, x, y) add a lively cadence without looking spiky.