Print Utlam 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: children’s titles, packaging, posters, greeting cards, social graphics, playful, hand-drawn, storybook, quirky, friendly, handmade feel, friendly display, whimsy, casual readability, brushy, rounded, bouncy, casual, lively.
This font has a hand-drawn, brush-pen look with softly irregular outlines and subtly varied stroke widths. Letterforms are generally narrow with compact proportions, rounded turns, and occasional tapering at terminals that suggests quick, confident marker strokes. The rhythm is lively and slightly uneven in a deliberate way, with individual glyphs showing small idiosyncrasies while maintaining a consistent overall texture. Counters tend to be open and simplified, supporting legibility while keeping the informal, drawn character.
It works best for short to medium-length text where personality is prioritized: headlines, book covers, kids or lifestyle packaging, posters, invitations, and social media graphics. The narrow, hand-drawn forms can also suit labels and display settings where a friendly, crafted feel is desired.
The overall tone is lighthearted and approachable, with a whimsical, storybook energy. Its informal shapes and bouncy cadence feel conversational and creative rather than formal or technical, giving text a warm, handmade personality.
The design appears intended to mimic informal printed handwriting with a brush/marker tool, balancing charm and readability. It aims to provide a consistent handmade texture for display typography and expressive text while staying clear enough for general use.
Capitals read as expressive and slightly decorative without becoming calligraphic; curves and diagonals often end in softened hooks or gentle flicks. Numerals match the same drawn logic, with rounded silhouettes and a casual, handwritten presence that blends well in mixed text.