Sans Other Wufi 7 is a bold, normal width, medium contrast, italic, tall x-height font visually similar to 'Cell' by Type Minds (names referenced only for comparison).
Keywords: sports branding, esports, posters, headlines, app ui, sporty, technical, energetic, aggressive, modern, impact, speed, strength, tech feel, branding, chamfered, square-shouldered, slanted, compact, angular.
A slanted, angular sans with squared proportions and pervasive chamfered corners. Strokes are heavy and fairly uniform, with crisp, straight terminals and an overall oblique construction rather than true cursive forms. Counters tend toward rounded-rectangle shapes, and many joins are sharp and mechanical, producing a tight, engineered rhythm. Numerals and capitals share the same blocky geometry, while lowercase forms keep a sturdy, simplified structure that prioritizes solid shapes over calligraphic nuance.
Best suited to display roles such as sports or esports identities, team graphics, event posters, product branding, and punchy headlines where impact and motion are desirable. It can also work for short UI labels or interface elements when a technical, performance aesthetic is needed, but it’s most effective in larger sizes with comfortable tracking.
The tone is fast, assertive, and performance-driven, with a distinctly technical edge. Its faceted corners and forward slant evoke motorsport, athletic branding, and contemporary action-oriented design.
The letterforms appear designed to communicate speed and strength through a forward-leaning stance and machined, chamfered geometry. The consistent, squared construction suggests an intention to deliver a cohesive, high-impact look for contemporary branding and promotional typography.
The design leans on rectangular counterforms and clipped corners to maintain consistency across the set, giving it a stencil-free but industrial feel. The slant and dense black shapes create strong momentum at headline sizes, while the compact interior spaces can feel tight as text gets smaller.