Serif Normal Maho 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Periodico' by Emtype Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book titles, magazines, posters, authoritative, classic, formal, scholarly, editorial clarity, classic authority, strong emphasis, print tradition, bracketed, sharp serifs, ball terminals, scotch-like, sturdy.
A robust text serif with strong thick–thin modulation and crisp, bracketed serifs. The letterforms show a confident vertical stress with broad bowls and steady, upright stems, giving the face a substantial page color. Curves are smoothly drawn and often finish in ball terminals (notably in lowercase like a, c, f, and y), while joins and serifs remain clean and well defined. Proportions lean generous in width, with open counters and a compact, workmanlike rhythm that keeps the texture even at larger sizes.
Well suited to editorial headlines, book and journal titling, and magazine typography where a classic serif voice and strong contrast can carry emphasis. It can also work effectively for pull quotes, section heads, and formal branding applications that benefit from a traditional, authoritative texture.
The overall tone is traditional and institutional, projecting authority and seriousness without feeling overly delicate. Its bold presence reads as confident and slightly old-world, suited to established, print-forward settings where clarity and gravitas are desired.
The design appears intended as a conventional, print-oriented serif that balances classic detailing—bracketed serifs and ball terminals—with a bold, expansive stance for emphatic text. It aims to deliver a familiar, dependable reading voice while providing enough weight and contrast to hold attention in display settings.
The uppercase has a dignified, stately presence with stable horizontals and prominent serifs, while the lowercase maintains readability through open apertures and clear differentiation between similar shapes. Numerals are sturdy and highly legible, matching the typeface’s strong vertical structure and high-contrast detailing.